I wanted to tell you about a problem I had with some of my Amazon sites, and how I solved that problem this morning…If you have any amazon sites, you have probably run into the same problem at some point…
When I would put up a site, I was never really happy with the actual products that displayed…Here’s an example: I have a site that is dedicated to stereo receivers – Kenwood Stereo Receivers to be exact, that actually gets a decent amount of traffic, but the conversions on the site were horrible.
Because the products that were being displayed on my site with the plugin I was using weren’t very targeted – Instead of Stereo receivers, sometimes there would be car stereos, remote controls, portable speakers, or other things that weren’t what people were looking for when they landed on the site – They are looking for STEREO RECEIVERS.
Now, I could easily go in and hand place the products, but the problem is, that takes forever if you have more than 1 or 2 sites, right? So, I was pretty excited when I ran across a tool that would ensure that the listings were TARGETED – Plus, it works with short codes, so I can display products in any sidebar, or any post or page, wherever I want just by placing the short code.
The other unique thing that it does is “updates” every 24 hours or so – This allows you to constantly keep the BEST SELLERS listed on your site, instead of a product that potentially has horrible reviews – This is also important when you are trying to get the best conversions possible.
It’s called Amazon Hotdrops.
I have not had it installed long enough to be able to report definitive results, but what I can tell you is that it’s common sense – The more targeted the ads are, the higher the conversion rate will be. After all, if someone shows up on my site to look for home stereo receiver info, what’s the chances that they buy a car stereo remote control? Not very good…
For $9 or so, this is a very nice tool to have in the toolbox for sure. It took me less than 5 minutes to install it, configure it, and be done with set up. I’m actually considering having a VA install and configure the plugin on all of my different amazon sites. Even if it only gets me one sale per month per site, it will make one heck of a difference overall.
You can see a demo of how it works etc here: Amazon Hotdrops
I want to make something clear about the recommendations that I make before I move on here…I recommend things that I think are good tools.
I don’t recommend things because it’s the launch of the day, because the commission is high, or because I owe someone a favor. If I actually buy something myself, check it out, and find it useful, I let you know about it whether it is from a vendor that everyone and their momma knows, or if it’s from someone like this guy, who most of you probably have never heard of.
I know that you get a ton of promotions, and my intention isn’t to “add to that” – My intention is to put good products in front of you that I honestly feel can help you in one way or the other.
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