You know how everyone always says that sometimes it’s the “little things that matter”? Well, through a little bit of testing, I definitely found that to be VERY TRUE.
Over the last few years, I’ve built up an army of sites that I put up a few pieces of content on, did a bit of SEO, and then kind of “wrote off” because even though they were getting traffic, they weren’t converting. Because of all of the other things I have going on, I never really went back to these sites to test and tweak things.
Then, I hired someone to do some work for me on a database project, and when the project was over, they came to me and pretty much begged for more work – As I started trying to think of other stuff for her to do, I started thinking about all of the sites I have out there that are costing me $10 a year to renew because I can’t stand to let them go, yet aren’t making me much money at all.
I came up with the following things that I wanted to “test” on them…
* Contact/Support info
* Extra Images
* More visible links
* Price comparisons
Guess which one was the most effective?
Contact and support info caused the highest percentage increase in sales out of all of them. What I did was had an image made that basically said If you need support or want to contact us about an issues or problems we can be reached at – Help desk address, email address…
Because most of these were/are affiliate type sites, I had her go to the product vendors site and get their help desk and support email address to put into the image, and then place it right at the top of all pages that had to do with that product – The result was on many sites, a 7% increase in click throughs and sales. Keep in mind that while 7% might seem like a lot, most of these sites weren’t making much money at all to begin with, so we aren’t talking about a site all the sudden making thousands of dollars over night – Collectively though, when you take into consideration that I’m dealing with a BUNCH of sites, it is a nice little “bump” in commissions.
Extra images and more visible links, had little to no effect on conversions – Although, adding additional images did HELP WITH THE BOUNCE RATE as visitors tended to stay on the site longer.
Price comparisons as the “RUNNER UP” – Price comparisons increased Clickthroughs and sales almost 5%.
If you have a bunch of sites out there, and want to make changes to them, but don’t have time, you can generally get someone to do it for you really cheap as long as you are able to give them clear directions. Adding support/contact info is generally easy enough because you just give them an image that they can edit, save, and then place on each site. The price comparison that I used was again an image with a few tables where they could edit the prices in, and it served it’s purpose, so all in all, it was a fairly painless process.
I did run across a plugin this morning that I picked up that works fairly well too, Price Comparison Popup WordPress Plugin can be found here.
I picked that up and played with it a bit, and it works really well. I have some others that are supposed to be automated, but their complicated as heck because they require API’S and for you to be approved here,there, and everywhere, so I wasn’t comfortable recommending them. The one in the link above though is just plain and simple, and should serve you well for any price comparisons you want to do – the copy isn’t very exciting or very good, nor do I know the seller from a homeless guy on the street, but like I said it serves it’s purpose.
The thing is, if you are like me, and have all of these sites out there where you started putting content on them, with some sort of end goal in mind, but just ended up never getting there, or got distracted, or maybe just didn’t see good results fast enough, so you deviated into something else – Often times, you can make a few little tweaks, and even if each of those sites earns you one single extra sale a month, that adds up REALLY FAST and in the end, can be a nice little bump in what you’re making daily.
..and the cool part is, because adding things and taking them away from sites is for the most part really straight forward and simple, as long as you can write clear instructions, you can outsource someone else to do it for you at rates of $1 – $2 an hour initially, so it’s not much money out of pocket. One thing I will say about cheap labor though is this – There are a ton of people out there on the freelance sites that will work for those rates, and there is nothing wrong with hiring them, but if they do good work for you, follow your instructions, complete tasks on time, and are pleasant to deal with – If you can afford it, give them a bonus when the job is done. An extra $20 to you probably won’t mean a whole lot at the end of the day, but in some parts of the world, I’ve found that an extra $20 will feed a family for a week, or make the difference between them being able to provide for their family, or not…Kind of an unplanned mini-rant there, but I felt like it was important to say.
In any event, I just wanted to share these tweaks with you – The ones that worked great, and the ones that didn’t work at all, so that you might be able to implement them yourself.
Video: Price Comparison Popup WordPress Plugin Review
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