Author Rich Snippets are a feature of Google, which most online entrepreneurs still aren’t taking advantage of.
By becoming an early-adopter and taking full advantage of them, you gain yet another edge over your competitors, as well as enjoying the individual benefits of the feature itself.
Check out this Snippet-Ready, Azon-Optimized theme: Ultimate WPZone Theme.
Benefits Of The Author Rich Snippet
Author Rich Snippets differentiate your search result from the wall of other search results in Google.
Searchers are met with a small picture, the author’s name as well as a ‘more by…’ link that allows users to view more of your posts.
This makes your site stand out from the rest, encouraging more click-throughs, for more traffic, and potentially higher rankings due to the increased popularity of your site.
It also establishes substantial authority, which inspires trust, which is vital for any Amazon Associate’s website, where purchase actions are necessary for you to make a profit.
On top of all this, it gives your other sites more credibility and trust (if linked with the same author / profile), and the snippet itself gives uers a better idea of what’s on your site.
Ultimate WPZone Theme is Rich Snippet Ready.
Setting Up Author Rich Snippets
You can find the simple 6-step instructions on setting up rich snippets here:
Once you’ve taken care of this, your content will be displayed differently from your competitors who aren’t using this feature and gain more exposure in the process…
… which should lead happily to higher commission payouts!
It’s a good idea to ensure the theme you are using supports rich snippets as well.
Take a look at this Snippet-Supporting Azon theme: Ultimate WPZone Theme.
Rich snippets are a fantastic way to get more organic traffic from Google, by making your site stand out from the others in the SERPs.
I’ve also seen strong evidence that Google ranks sites higher, as they receive higher click-throughs from the SERPs (they act as ‘votes’ which inspires social proof).
It’s extremely useful to be using a Theme that’s snippet-ready, as well as mobile-ready and multi-browser compatible, like the Theme I’ve recommended above.
Rich snippets have been reported to increase click-throughs by as much as 20%-30%… and seeing your avatar show up in organic search results is pretty cool too… But mostly it’s for the traffic!
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