Solid internal linking structure is how BIG sites like Wikipedia and Huffington Post have become the ranking powerhouses they are.
They dominate the SERPS because they are rewarded for being relevant to the search engines on any topic.
Follow the same model and mimic their success as our sites grow.
Why Internal Ranking Matters
There is a key reason why you should focus as much on internal linking structure as on getting external links to your site: Google requires BOTH to rank you well!
Internal links increase your relevancy score, pushing you up in the SERPS which increases organic search traffic and directly impacts your profitability.
More importantly, a internal links reduce bounce rates, keep customers on your site visiting multiple pages and giving you multiple opportunities monetize. Strong internal links help increase conversions.
You get the advantage of sending Google the signals they want to rank you well and send you more visitors and the opportunity to boost conversions and profitability at the same time.
Utilizing a strong internal linking structure is one of the ways you can give yourself the advantage in outranking the competition. Sites that find the process too cumbersome to handle manually will often neglect this very important step in SEO.
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