Today, you can become a part owner of Facebook for just $20.38, which is almost 50% lower than what it would have cost you to invest in a single share when the IPO launched ($38) in May…
This called into question the efficacy of Facebook’s Ad Platform… Does it work? The answer is… Yes it can. But as with all things, you need to know what you’re doing, and you need to help your prospects meet their objectives too.
What’s Your Objective…?
Using FB Ads to sell a car on Facebook is going to be much, much more difficult than getting a dozen new fans.
It’s all about context…
Usually you’d expect to see a full page ad for a brand new car in an auto magazine, where the audience is pretty well targeted, and they’re in the ‘car’ mindset.
Put the same car on offer using the FB Ad Platform, and you’re talking to an audience, who while maybe just as well targeted, aren’t in the ‘car’ mindset…
If a person is on Facebook, they’re there to interact, to gossip, to have fun. They don’t want to be distracted and asked to buy something. A lot of advertisers forget this.
However… if you used the FB Ads Platform to promote a CPA gaming offer paying out $5 per lead, for example, the audience would be much more receptive, because it fits in line with their objectives… to have fun!
People are also naturally inclined to like and share of Facebook as well… so if your goal is to boost your social fan base… Facebook Ads is a useful tool for direct, targeted traffic in a very short space of time.
Discover how to create laser-targeted low-cost ads by FB Ads Exposed.
While a lot of people shy away from paid traffic, opting for free methods instead, they ignore the potential for a highly lucrative method of attracting fans, prospects and buyers.
The Facebook Ads platform has gathered so much attention lately, because the cost to advertise is so much lower than on Yahoo or Google AdWords… and it has the potential to reach over 900 Million users!
Mastering the ability to create and publish a profitable Facebook ad campaign is an advantage many people still don’t have, since the platform is still so new.
But with that advantage… laser-focused traffic can be yours in a fraction of the time and cost it would take with other methods.
Check out these profitable FB Ad case studies: FB Ads Exposed.
Don’t let the falling share price mislead you! The Facebook Ads Platform is still an excellent source of near-instant traffic to a CPA offer, a fan page, your own domain…
Just ensure you’re meeting objectives on both sites and build your education with trusted resources.
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