Google can no longer rely solely on links to rank sites, and its no wonder artificial link building is falling flat on its face for most people.
The key to establishing authority in the eyes of Google has drastically evolved, and a drastic change in approach to ranking is needed.
Google has raised the game, but you can still be a powerful authority without even writing your own content.
Daniel Tan just confessed he outranked TechCrunch and is fighting for a top spot with SEOMoz, and he did not even write the article.
Instead he focused on:
* Establishing social authority clues for Google behind the scenes
* Utilizing the knowledge graph to position his content as an authority in his niche (no link building needed)
* A formula for how he structured and optimized his ‘candidate article’
Find out how he outranked TechCrunch here: How I Outrank SEOMoz using Knowledge-Graph SEO.
Daniel is up there competing for a hugely competitive two word phrase. This is about how you can tackle highly competitive keywords.
Its a very different approach to ranking in Google, but I will definitely be doing this for all my sites starting from today.
(All info will be shown on this page automatically once you liked this post on facebook.)