Pinterest’s popularity rose exponentially because, as recent studies show… it’s actually addictive.
Despite spending only about 25% of the time on Pinterest as they do on Facebook, Pinterest has proven itself to be a champion of referral traffic.
Design, Content… Refuge?
Design – The design is simple and the scrolling is infinite (with no bottom, it’s tough for users to ‘stop’). The images are what the user is there for, so it’s the only thing they’re presented with until the actively hover over an action or comment. It’s an excellent and streamlined user experience.
Content – The content is all user generated, so the more users that join Pinterest, the more content is published, the more often people return to the site to see what’s new, the more the content is talked about, the more new users join Pinterest… and so on. The sheer variety of content ensures there’s something for everyone. Including ‘light bulbs that look like ice cream cones’ apparently…
Refuge – Some people are simply tired of Facebook… Pinterest allows them to express and indulge their interests more easily, without a bombardment of status updates, complicated relationships and hit-and-run happy birthday messages… it’s a deeply personal experience.
Tap into this endless source of motivated traffic: Pinterest Playbook.
Window Shopping
Pinterest became addictive, because it essentially provides a never-ending stream of passionate content for it’s users… but what about the popular ‘window shopping’ analogy.
It’s been said in the past that shopping is addictive, and Pinterest now sends more traffic to retailers than many of the top sites online. Much of this is down to the fact people can find so much content related to whatever they’re considering purchasing at any one time… without actually making the purchase. Pinterest is like window shopping.
But of course the more a person is immersed in the object of their desire, the more likely they are to buy it eventually. This makes Pinterest an awesome source of Buyer Traffic as well, if you know how to tap into it effectively.
Discover how to get the backlinks and buyer traffic: Pinterest Playbook.
There’s a reason for Pinterest’s popularity, and I’ve gone some way to explaining that above.
But let’s not forget, Pinterest is also great for building high-value traffic-driving links, and this of course boosts your SEO efforts. The direct referral traffic is also valuable to you as an affiliate, product creator or content provider.
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- Generating Traffic and Sales From Pinterest
